Sunday, April 11, 2010

The Pulse: Making Farmers’ Markets More Accessible

By RACHEL CROMIDAS
Published: April 10, 2010 in the New York Times.

A Woodlawn farmers' market has been accepting Illinois food stamps for double their value, and now it is helping three more markets to do the same.
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Only 3 of Chicago's 39 farmers' markets had the system needed to process the stamps, which in Illinois are redeemed using debit cards called LINK cards, because most of the markets accept only cash. The Woodlawn market at 61st Street and Dorchester Avenue was the only one to double the cardholders' buying power, said David Rand, a farm forager for the city and the Green City Market.

Dennis Ryan, the Woodlawn market's manager, is taking his LINK system to the Englewood, Lawndale and Bronzeville farmers' markets for their May openings. The program at all four markets is being paid for by a grant from the Wholesome Wave Foundation.

For these South Side neighborhoods, "there are very few if any options to purchase fresh produce," Mr. Ryan said. "We have to make sure it's financially accessible to everyone."

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